In The Lesser Key of Solomon, Balam is the fifty-first spirit listed in the Goetia. He is a powerful Great King of Hell with forty legions of demons under his command. He is depicted with three heads; one of a man, one of a bull and one of a ram.
He has the tail of a serpent, eyes of flame, rides nude upon a bear, carries a hawk on his fist and speaks in a hoarse voice. When summoned he speaks of all things past, present and future, teaches man to be cunning and wise and can turn a person invisible.