In Aztec mythology, Xochiquetzal, also called Ichpochtli, meaning "maiden", was a goddess associated with concepts of fertility, beauty, and female sexual power, serving as a protector of young mothers and a patroness of pregnancy, childbirth, and the crafts practised by women such as weaving and embroidery. In pre-Hispanic Maya culture, a similar figure is Goddess I.
The name Xōchiquetzal is a compound of xōchitl (“flower”) and quetzalli (“precious feather; quetzal tail feather”). In Classical Nahuatl morphology, the first element in a compound modifies the second, and thus the goddess' name can literally be taken to mean “flower precious feather”, or ”flower quetzal feather”. Her alternative name, Ichpōchtli, corresponds to a personalized usage of ichpōchtli (“maiden, young woman”).
Unlike several other figures in the complex of Aztec female earth deities connected with agricultural and sexual fecundity, Xochiquetzal is always depicted as an alluring and youthful woman, richly attired and symbolically associated with vegetation and in particular flowers. By connotation, Xochiquetzal is also representative of human desire, pleasure, and excess, appearing also as patroness of prostitutes and artisans involved in the manufacture of luxury items.
She was followed by a retinue consisting of birds and butterflies. Worshippers wore animal and flower masks at a festival, held in her honor every eight years. Her twin was Xochipilli and her husband was Tlaloc, until Tezcatlipoca kidnapped her and she was forced to marry him. At one point, she was also married to Centeotl and Xiuhtecuhtli. By Mixcoatl, she was the mother of Quetzalcoatl.
Ichpōchtli is an alternative form of Xochiquetzal representative of beauty, sex, crafts, fertility, dance, music, singing, weaving, magic, and love spells. Marigolds are sacred to her.
Anthropologist Hugo Nutini identifies her with the Virgin of Ocotlan in his article on patron saints in Tlaxcala. she was also the aztec goddesss called the great goddess or teotihuacan spider woman.